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Local Home Builders Directory  - Article Details

Bluegreen Communities Launches Real Estate Web Site Showcasing Land for Sale

Date Added: May 27, 2009 03:52:25 PM
Author: Tamara Jackson

Visitors to the re-branded Bluegreen Communities site can find a community that fits their lifestyle through a flexible search feature that allows them to search by lifestyle, by location, by amenity, and by lot size. Once they find a community of interest, whether it is in the Texas Hill Country, amidst North Carolina's rolling hills, or near Georgia's Golden Isles, they then enter an area of the site that contains detailed content specific to that community, where they can view videos, photos and maps, read about amenities unique to that community, and learn about the local area schools, economy, and attractions.


The Bluegreen site also features an extensive Resources section with valuable information for both consumers and realtors. In addition to providing educational information about the land buying process, financing options and choosing a custom builder, this section also offers consumers access to custom home plans so they can begin planning their dream home. Realtors can learn about and register for Bluegreen Communities' unique "Agent Express" marketing program that provides agents with tools to market Bluegreen land to their clients and earn referral fees. And finally, for deal-seekers, the site aggregates a listing of Bluegreen homesites being offered at dramatic price reductions in a "Special Offers" section that can be accessed through the main web site as well as through the individual communities.


The Bluegreen Communities site communicates with its audiences and extends its reach by maintaining a presence on all the most popular social networking sites. YouTube® videos showcasing communities, events, and customer testimonials are available on the main site and on a special Bluegreen channel on The site uses Flickr® to host and manage photos and images, and WordPress® to manage overall content, themes and plugins. Visitors are invited to follow Bluegreen developments through Twitter®, Facebook®, and MySpace®, or by signing up for email alerts. The company's blog, "The Good Life," further enhances the user experience by providing valuable land buying advice and homebuilder resources.

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